Fruit Flavored Coloring -- Macintosh started it, but everyone is cashing
in on it - technicolor appliances. As computers integrated into more
and more of the professional and social world midnight grey became boring.
The consumer wanted something with a little flair that would set them apart
from the 'kid next door.' The choice of 5 different, primarily semi-transparent
colors caught the consumer's and industry's eyes - and hasn't let go yet.
Expandability -- In case you didn't notice your Handspring features a Springboard
The Palm's usefulness is limited by its form. Even the Palm VII which
features wireless internet access and webclipping, is relatively limited
in its audience. Realistically speaking, who can justify the cost
of a Palm VII? Users who get lost continually, or have to know what
time "Die Hard" is playing on TV. . . in Guam. The concept of being
able to check stock prices continually, read the news, or avoid traffic
sounds great, but is somewhat distorted by the question of: Who really
has to do these things, or has the time and presence of mind to do these
The Palm series is designed to be in the board room, not the classroom,
art studio, or construction site. The Visor on the other hand can
be expanded to work in any industry with an existing or created Springboard
module. The GPS module that three manufacturers are working on, can
be used by home inspectors to create highly accurate land surveys, and
the usefulness for delivery people, hikers, sailors is obvious. The
eyemodule can be used
in so many industries that to list them here would be ridiculous, but to
name a few - doctors for before and after photos, construction foremen
to record the progress of the job, police officers at a crime scene, insurance
workers to document their work. An MP3
player and recorder for everyone. Communications tools (Landline, Cell
Phone, and true wireless modems) to report back to the central office.
Every industry has been, will be, or can be affected by the introduction
of the appropriate Springboard.
Why will this make the difference? A company is only as good as the marketability
and salability of its goods and services. Which do you consider a better
investment: an organizer that is just an organizer or an organizer that
can expand to aid in the performance of almost any job on the planet and
costs half the price? As we'll see later on the consumers came to the same
conclusion and good sales means a good company.
Outsourcing -- Handspring does very little of their own actual production
work. Their software development is relatively limited since they
license the software from Palm, and much of the production is outsourced
to other producers. This brings down the actual money spent by Handspring
in producing the product. By limiting their actual employment of
individuals Handspring can chose the cream of the crop for the positions
they do keep in-house.