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"I'm dreaming of a $$$ Christmas"

Thu Sep 14, 2000 - 1:03 PM EDT - By James Hromadka



ZDNet has an interesting article on the various handheld makers and their marketing campaingns for the holiday rush. Handspring will begin their ads in a few weeks with the "Visor Is" theme. From the article:
In the "Visor is" campaign created by Leo Burnett, a unit of Bcom3 Group, Visors will be featured in all of their different colors-graphite, blue, green, orange and ice-against a clean white backdrop. An ad with the tagline "Visor is something blue" shows a blue Visor being used to plan a wedding. The screen features a hectic bride's to-do list, including frantic notes to "Call Mom" and to pick "bridesmaids dresses. Ugh!!!"
There will also be ads highlighting Springboard modules like cameras and MP3 players. I hope they sell the "Visor Is" shirts as well. I really liked the polo shirts the Handspring employees were wearing at PC Expo.


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