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VisorCentral & Handheld Media Group Announce Joint Venture

Tue May 7, 2002 - 3:28 PM EDT - By VisorCentral Staff


Handheld Media Group today announced the addition of VisorCentral to its Online Network, a consortium of top ranked websites representing best of breed sites in the PDA marketplace. Formed to link industry websites and better facilitate online advertising, the Network provides efficiency to advertisers while reducing expense and time related to the sales process for website owners.

By creating the Online Network, Handheld Media Group uses its extensive knowledge and resources within the PDA marketplace to promote the sale of sponsorships and banners for several partners at one time. The model offers advertisers the ability to reach and sell to a larger combined audience of PDA users and mobile professionals, effectively and efficiently through online campaigns running on the Network.

"We're thrilled to add VisorCentral to our list of Online Network partners", states Andrew Eisenberg, CEO of Handheld Media Group. “Forming a consortium of websites allows our partners to focus on operating their websites, while we focus on delivering advertising campaigns and revenues.”

"Joining the Handheld Media Group Online Network is a tremendous opportunity for us" states Mario Torres, Director of Marketing for VisorCentral. "We project a dramatic increase in sponsorship and banner sales, and the reduction of responsibility allows us to focus on providing the high quality content VisorCentral visitors have come to expect.”

Handheld Media Group’s Online Network also includes PDABuzz (www.pdabuzz.com). The company is in discussions with several other prominent websites and expects to make announcements about new Network partners in coming weeks. For more information on how the Handheld Media Group Online Network can benefit your company, please contact: Craig Lee at 650-378-8522 or craig@hhmgroup.com.
Press and Media please contact: Christine Fullerton, 760-804-1720 or Christine@mediaperspectives.com



 

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