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Interesting Press Release Opening

Thu Dec 16, 1999 - 8:49 AM EST - By James Hromadka


As a telling sign of how ubiquitous Palm devices are becoming, I saw a press release this morning about US movies that are having trouble in foreign markets. This is how the press release opens:

SYDNEY (Variety) - The formula is etched in Palm Pilots all over Hollywood: Earn at least $100 million on a picture domestically and you'll do at least as much, if not more, overseas.
But before studio execs and producers turn the formula into a mantra, they ought to examine the spoils of this year's international marketplace. Indeed, for nearly every pic that transcends its domestic results overseas, another will underperform significantly, according to a Daily Variety analysis of 1999 studio releases.


I was even more surprised last night when my professor talked about PDAs and mentioned Handspring. I just know I'm going to see one in an infomercial any day now


 

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